Ford Motor Company
Designing navigation experiences for 2M+ Ford EV owners, reducing range anxiety through data-driven product strategy and human-centered design.
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Hi, I'm Vi
Product Designer who transforms complex business challenges into intuitive digital experiences. Currently designing navigation solutions for 2M+ Ford EV owners, with proven expertise in healthcare, automotive, and AI-powered products that drive measurable business impact.
📍 Currently based in Dearborn, Michigan
Selected Work
Tomo | Medication Adherence Assistant
Led end-to-end product design for digital health solution targeting $100B medication non-adherence market with 89% usability success rate.
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Mindful | Wearable Device for Stress Monitoring
Product strategy and UX design for wearable stress monitoring device, validated through user research with 95% task completion rate.
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Instra.Ai | Confidential Project
Product design for AI-powered confidential solutions, focusing on user experience strategy and cross-platform design systems.
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NASA | Convergent Aerospace Solutions
Strategic product design for aeronautics applications, delivered through rapid design sprints and stakeholder collaboration.
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Ecogo | Sustainable Travel Experience
End-to-end product design for sustainable travel platform, combining user research insights with strategic business objectives.
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SmartMat | Retrofit Design
Product innovation through retrofit design thinking, transforming existing products with user-centered design and strategic business analysis.
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Gramcity | Design Sprint
Rapid product design sprint delivering feature concepts through collaborative design thinking and user validation methods.
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Student Success | Interactive Planner App
Mobile product design for student productivity, combining behavioral research with intuitive interface design for academic success.
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D-Ford – Ford Motor Co. Design Labs
Innovation lab projects at Ford's design center, focusing on next-generation automotive experiences and emerging technology integration.
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Masters Project | Usability Testing in Virtual Reality
Research-driven product design exploring VR usability testing methodologies, combining academic rigor with practical design applications.
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Ami | Mobile App for College Students
Mobile app product design targeting college student market, focusing on user experience strategy and cross-platform functionality.
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Let's Work Together
I'm always interested in discussing new opportunities and design challenges.
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